Our Approach.
We turn down more work than we take, and we say so in writing when AI isn’t the answer. Here’s the honest version of what that means — and, if you want to see it in practice, how the audit works.
Most AI consulting is selling smoke.
The AI industry has a credibility problem. Polished demos that fall apart in production. Buzzwords sold by the kilogram. Six-figure ‘transformation programs’ that automate the wrong thing, badly, and leave a team worse off than where they started.
Hopsy SV exists because the gap between what AI can do and what most consultants promise it can do has become a crater. Someone has to be honest about it.
Here’s the truth: most businesses don’t need a transformation. They need one or two specific, boring, repetitive things automated — the parts where humans are doing what machines could. We find those, build them, prove they’re paying off, and leave you with systems you actually understand.
The rest of the time, we’ll tell you AI isn’t the answer. That’s the whole pitch.
“If the AI isn’t moving a real number on a real spreadsheet, we’re not building it.”— The first rule, written above the desk
What we do. What we don’t.
- + Measure against a real baseline before we start.
- + Charge only when results are demonstrable.
- + Build with open tools you can swap out later.
- + Tell you when AI is the wrong tool.
- + Write everything down, in plain English.
- + Pick up the phone when something breaks.
- − Build vapor demos that look great and do nothing.
- − Sell you "AI transformation" programs.
- − Use jargon to obscure what we're doing.
- − Charge retainers for systems that run themselves.
- − Lock you into proprietary middleware.
- − Take projects we don't believe will work.
If you’ve got a suspect inefficiency, send the brief. We’ll tell you plainly whether it’s the kind of thing this approach can actually fix.
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